The
Approach:
We have found that the best way to optimize a
web site for the search engines is to use the
actual pages of your existing site, not search
engine marketing, small indexed sites or pay per
click campaigns. It is always necessary to optimize
each page of the site, along with all images,
tags, code, text, integrated applications, databases
and interactive elements.
Every site has its own unique needs, and we will
determine the best method of optimization for
your site.
The Technology:
Due
to the complexity of search marketing, technology
plays a key role in efficiency and accuracy. Because
one cannot manage what one cannot track, sophisticated
tools are necessary to track, analyze, and optimize
search marketing campaigns with up to tens of
thousands of keywords.
We have developed proprietary tools and algorithms
for internal use, and also utilize 3rd-party technologies
where necessary. Our proprietary tools include
efficiency tools, linguistic/keyword expansion
tools, and algorithms to drive performance.
The Methodology:
Determining the best keywords and keyphrases to
use inorder to optimize your site through market
studies, competative analysis and discussions with
elements within your business is only the start.
After which we redeploy your site with the following
core steps:
- Creation
of statistically, search engine oriented, content.
-
Optimizing tags, titles and other parts of the
code as necessary.
- Submitting
optimized page URLs to the major search engines.
-
Monitoring the search engines throughout the
optimization period to ensure that your content,site
and URL gets indexed, with resubmissions as
necessary during this time.
- Providing
reports showing where your site is ranking and
under which keywords.
The
Results:
By the end of the initial optimization phase, you
can usually expect to see your site ranked in the
top 15 (usually better!) on most of the keyword
phrases which we specifically optimized for, in
most of the major search engines. Often certain
phrases will rank high in some engines, and other
phrases will be high in other engines. You should
be able to see a good representation throughout
the engines, in most cases. Although these results
will vary over time, going up and down slightly
over short periods, they will generally remain in
the top 15. Which will result in increased exposure
and increased traffic to your site.
Our
clients experience phenomenal traffic increases
ranging from 100% and up to 1400% both in return
visits and unique visitors.
Contact
us for more information, a brochure or an initial
consultation on search engine positioning, ranking
and optimization by either:
|
|
